Management Concepts & Organisational Behaviour - Creativity And Innovation

Creativity and Innovation

   Posted On :  19.05.2018 11:14 pm

Though, at times creativity and innovation are used interchangeably, it is appropriate to know that both are different.

Creativity and Innovation
 
Though, at times creativity and innovation are used interchangeably, it is appropriate to know that both are different. While creativity is the generation of a new idea, innovation is the translation of such an idea into a product, service or method of production. In Lawrence B. Mohr’s Woods, creativity implies “bringing something new into being while innovation implies bringing something new into use”. According to Rosabeth Kanter, “Innovation is the generation, acceptance and implementation of new ideas, processes, products or services”.
 
Such a distinction is necessary because the skills required to generate new ideas (creativity) are not the same as those required to make the ideas take the shape of products or services. Since both creativity and innovation are two different functions, organizations need people good at both the functions. Further, creativity alone does not contribute for organizational effectiveness unless the creative ideas can in some way be used or implemented. A new idea, however good it is, must be capable of implementation and must actually be implemented for the organization to benefit from it.

 

Tags : Management Concepts & Organisational Behaviour - Creativity And Innovation
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